Berger Paints - Truck Art Childfinder
Cannes Lions x4, D&AD Pencils x3, Grand Prix Effies, Grand Prix Art Directors Club, Gold Clio, Gold Spikes Asia, Grands Prix x4 Dubai Lynx, Grand Award - Hong Kong Design Center
To locate missing children in Pakistan, we collaborated with conceptual artist Samar Minallah Khan to use a medium that would go even into the most remote locations: trucks.
Instead of the usual celebrity portraits found on the backs of a highly local form of art called “Truck Art,” portraits of missing children were painted with a helpline number.
The trucks have traveled more than 50,000 km through all parts of the country, generated more than 5000 calls, and have provided leads that have recovered eight children as of now.
Role on campaign: Executive Creative Director, Writer
Team on campaign:
Samar Minallah Khan, Paul Shearer, Huma Mobin, Assam Khalid, Zain Anwar, Haroon Rashid, Hira Mohibullah, Moiz Khan, Ahmed Mustafa, Haseeb Akram, Sarah Tareen, Izmerai Durrani, Abubakr Khalil