IKEA - The Vallen Key
A diamond, it is said, lasts forever. But a Vallen Key not only lasts forever, it’ll help you build a Billy bookshelf.
For Valentine’s Day, IKEA invited people to propose to each other using the tool that stands for bringing things together: the beloved Allen Key.
Role on project: Chief Creative Officer
Team on project: James Coumans, Cam Watson, Cass Jam, Fee Millist, Justin Ruben, Tania Jeram, Claire Lawson, Martino Caliendo, Moiz Khan, Rana Sadek, Andre Queiroz, Sanil Chandran, Shabir Shahan, Islam Gadkarim, Timothy McPherson.