Reckitt - Social Distancing Prayer Mat
Silver Spikes Asia, Silver Dubai Lynx, Bronze Caples Awards
To encourage social distancing amongst Muslims praying in a mosque, we altered the dimension of the Islamic Prayer Mat for the first time in almost a thousand years.
Role on project: Executive Creative Director
Team on project: Marie-Claire Maalouf, Jithesh Narayanan, Hassaan Aftaab, Atiya Zaidi, Osama Siddiq, Shabir Shahan, Haseeb Akram, Syed Ali, Sarah Tareen, Izmerai Durrani, Abubakar Khalil, Alize Munir, Raza Humayun, Faseeh Abdualah, Saad Hussain.