Snickers - Hunger Insurance
Ranked No.6 on WARC Creativity 100 Campaigns 2021, Grand Prix Digital Dubai Lynx, Gold Effie, Communication Arts Advertising Annual, Shortlisted Cannes Lions
LBB Online | The Immortal Awards - Global Finalist, Contagious Magazine - Campaign of the Week
Snickers launched its own insurance to cover people for the mistakes they make because they are hungry.
Paying out in Snickers bars to get them back to being them.
The first and only insurance of its kind, HUNGER INSURANCE paid out for literally anything, as long as it was down to hunger.
Role on campaign: Executive Creative Director
Team on campaign:
Paul Shearer, Jamie Kennaway, Hyun Seo Yoo, Jason Burayag, Joris Bodriesz, Varun Dhanak, Richard Gandiongco, Tres Colacian, Karim Sharif, Felix Bedolla, George Kanj, Tennyson Torcato, Ann Geleen Amparado, Rebecca Ooi, Marvin Burayag, Abdulsalam Painthoth, Frances McCabe, Salma Shahin.