An Nahar Newspaper - The New National Anthem Edition
Grand Prix One Show, Gold Cannes Lions, Immortal Award 2020, Ranked No.9 on WARC Creativity 100 Campaigns 2021, Gold Effie
D&AD Pencil, Grand Prix Gerety Awards, 5 x Grands Prix Dubai Lynx, Grand Prix of the Year AdStars, Gold Loeries, Communication Arts Advertising Annual
In a country where women don’t have equal rights and face massive underrepresentation in the government, An Nahar, the nation’s leading paper with a long history of standing with the Lebanese people, looked to empower women to lead the Lebanese revolution, in order to avoid the violence that marked previous protests.
In a bold move, the paper shocked the country by rewriting the national anthem.
A line in the anthem had previously referred to Lebanon as “the birthplace of men” - An Nahar changed it to “the birthplace of women and men”.
The new National Anthem was printed on the cover page of the newspaper, an edition that was entirely dedicated to women for the first time.
Role on project: Executive Creative Director
Team on project: Paul Shearer, Georges El Ten, Yasmina Boustani, Emile Tabanji, Joe Abou Khaled, Rohan Kodialbail, Bijoy Purayil, Ahmed Nawara, Noor Hassanein