adidas - I’mpossible
Dubai Lynx, Communication Arts Design Annual
adidas' global campaign "I'm Possible" was created to encourage women around the world to participate in sports without the fears that society imposes.
In the Middle East, the English tagline with the M as the adidas logo had to be adapted for the Arabic-speaking market.
We were challenged with maintaining the concept of the campaign in Arabic, by using the same visual device in a completely new alphabet.
Role on project: Chief Creative Officer