Etihad Airways - The Impossible Orchestra
To highlight Etihad Airways’ partnership with Paramount Films on the release of Mission Impossible 7, we helped the Etihad cabin crew achieve the impossible: the first orchestra track played in free fall from 13,000 feet. The film became viral globally, hitting 62 million + views in under a week, setting a new benchmark for the category.
Role on project: Chief Creative Officer
Team on project: Andre Nassar, Dennis Riveira, Lyne Daher, Andrew Peacock, Katie Handfelt, Ann Geleen Amparado,