Etihad Airways - Black Friday Takeover
On Black Friday shoppers look for products, not airline tickets. But we sell airline tickets. So in order to turn shoppers into passengers, we offered deals that were priced so well, you could fly to the location that makes the product you are looking for, and pick it up from there. Thousands of customized content pieces were made to match locations to specific products. Resulting in the best ever sales performance for the airline.
Role on project: Chief Creative Officer
Team on project: Andre Nassar, Dennis Riveira, Andrew Peacock, Ann Geleen Amparado.