easypaisa - Audio Nikahnama
Dubai Lynx Gold, Clio Silver, One Show Bronze, Caples Gold, Dragons of Asia Best Campaign in Asia.
Half of all Pakistani women cannot read their marriage contract due to illiteracy. This results in millions of women being trapped with legal documents which they have signed on without understanding. To empower women, and especially their financial rights as related to marriage, easypaisa decided to help women understand the marriage contract through a simple audio guide. Accessible on any mobile or landline phone, the free hotline explained each clause on the contract and also guided women on their right to divorce.
